Marketing Graphic

Cypress mountain Advertisement

I revamped an advertisement that Cypress Mountain had in the paper that was outdated. On the left is the original poster that I photographed to show a comparison. On the right is my advertisement, which is more visually appealing and easier to read. The call of action to visit the website is very noticeable and the most effective feature of the ad. An image of a local skier is more relatable to the target audience, who doesn’t spend all day at the park doing crazy tricks like found in the original ad.