Word mark

Impact China

I created this word mark for a class group project on China's impact on the world's economy. The font used was manipulated in Illustrator to create this asset. When I think of China in terms of color, red is always the first to mind. Red, corresponding with fire, symbolizes good fortune and joy. Red is found on the Chinese flag, and everywhere during Chinese New Year and other holidays and family gatherings. Red is used for the word China in the word mark for these reasons.

I have noticed China produces many of my favourite items that I consider modern such as computers, smartphones, brand name fashion and sports clothing and much more. For this reason I wanted the word mark to be typed in a font that represents a modern style. I chose to manipulate the first two letters to slant inwards and the last letter to slant outwards because it creates a bold statement, much like many things China does. In specific, the Chinese economy has experienced astonishing growth in the last few decades creating a major statement.